Sustainable Development Company
- Juliana Laface

- 6 days ago
- 1 min read
A founder-led sustainable development startup with 116 employees faced disengaged staff, stalled fundraising efforts, and a disconnect between ownership and employees.

The Challenge
The leadership team struggled to communicate values in a way that resonated with staff. Employee morale was low, and traction with investors was limited.
The Transformation
We began by guiding the founder and executive team to identify and anchor their core values. These values were then rolled out in a creative workshop designed to make them tangible and relevant for staff. Communication improved as objectives were linked back to values, creating coherence across the organization.
The Result
Immediate morale boost across teams
Greater alignment between leadership and employees
Clearer communication of organizational vision
Strengthened foundation for ongoing fundraising efforts
The Energy
Staff reported a new sense of connection to the organization’s mission, and leadership experienced a renewed sense of confidence in stewarding both people and growth.
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